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Visit Finland UK travel market representative/Visit Finland UK market travel trade representation
Visit Finland UK matkailun markkinaedustaja/Visit Finland UK market travel trade representation — original title
Your path to submission
- Deadline: 23 November at 16:00 — 23 days left.
- You submit on Hilma — not here and not by e-mail. ↗
- Collect your evidence — the eligibility requirements are listed on this page; for many of them the analysis explains how to obtain them.
What the buyer is looking for
Visit Finland UK market representative/Visit Finland UK market travel trade representation BELOW IN ENGLISH: Business Finland Oy (hereinafter referred to as "Business Finland/BF/Contracting Entity") requests your offer for a market representative of Visit Finland UK in accordance with this invitation to tender and its annexes for the years 2027-2028 (option for 2029). The object of the procurement is to support Visit Finland's B2B presence in the UK market. Visit Finland is seeking support for building and maintaining network relations in the tourism industry relevant to the Finnish tourism industry, with a particular focus on raising awareness of Finland as a summer destination among the British tourism industry audience. The selected supplier acts as Visit Finland's market representative in the UK and is therefore responsible for maintaining Finland's general presence on the relevant…
Show full description
… travel industry platforms. The supplier acts as the primary contact person on behalf of Visit Finland in the UK tourism market. The Supplier is expected to maintain regular, proactive and continuous interactions with key distribution channels, tour operators, travel agencies, online travel agencies, airline partners and other relevant tourism stakeholders in the UK market. The supplier must actively identify market opportunities, maintain strong industry relationships and promote effective communication between Visit Finland and the UK's travel industry partners. Currently, there is no representative in the UK, but the market has been run from Finland. The aim is to find an external service provider for the UK market as of 1 January 2027. In the event of any discrepancy, ambiguity or difference of interpretation between the Finnish and English versions of the tender specifications, the English version shall prevail. A more detailed description of the subject of the contract can be found in Annex 1 to the invitation to tender. The materials are mainly in English only. All tender documents must be in English. The term of the contract is 2 years (2027-2028) + option for 2029. The option will only be exercised as needed. It is possible to activate the option in full or one month at a time. The possible activation of the option will be notified in writing no later than two (2) months before the end of the contract period. The estimated value of the procurement is approximately EUR 180,000 (VAT 0%), including the option period for 2029 as well as the service fee, additional tasks, optional services (options) and a maximum of EUR 10,000 per year for small operating expenses. The procurement exceeds the national threshold laid down in the Act on Public Procurement and Concessions (1397/2016), but remains below the EU threshold. The tenderer is requested to note that the time limit for the submission of tenders has been announced in Finland. *************************** Business Finland Oy (hereinafter referred to as "Business Finland/BF/Contracting Entity") invites your tender for the Visit Finland UK market representative in accordance with this call for tenders and its annexes for the years 2027-2028 (option for year 2029). The subject of the procurement is to support Visit Finland ́s B2B presence in the UK market. Visit Finland seeks for support for building and maintaining the relationships with the travel trade network relevant to Finnish travel trade and especially focusing on building Finland’s awareness as a summer destination among the UK travel trade audience. The selected partner will work as the market representative for Visit Finland in the UK and therefore has the responsibility for maintaining the overall presence of Finland in relevant travel trade platforms. The Supplier shall act as the primary point of contact for the UK travel trade market on behalf of Visit Finland. The Supplier is expected to maintain frequent, proactive, and continuous engagement with key distribution channels, tour operators, travel agents, OTAs, airline partners, and other relevant travel trade stakeh
Contract
Type of service
Clement What the numbers say about this buyer
- In this sector the buyer awards roughly every 2 months (106 awards, most recently September 2026) — the next award is due around November 2026 by that rhythm. The last award went to Gofore Lead Oy (1906590-4)//CGI Suomi Oy (0357502-9)//Y4 Works Oy.n = 106
- 23% of this buyer's awards went to companies that had already won here before (219 awards since 2018, spread over 134 companies). 77% went to new names.n = 219 awards since 2018
- The median procedure drew 4 bids (146 procedures with a bid count); 16% ended with a single bidder. Sector: median 5 bids.n = 146
- 8% of awards went to companies from abroad (219 awards with a known winner country). Sector average: 2%.n = 219
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 25/10/2026.
Who has won at this buyer so far
Across all contract types of this buyer — not just this sector. A city buys software and fire engines through the same purchasing office.
| Company | Awards | Period |
|---|---|---|
| CGI Suomi Oy · HELSINGFORS | 6 | 2020–2026 |
| KPMG Oy Ab | 4 | 2020–2022 |
| Spinverse Oy | 4 | 2019–2021 |
| Codemen Oy | 3 | 2024 |
| Solita Oy | 3 | 2020–2026 |
How often this buyer tenders this kind of work
Tactics
When this buyer has awarded in this sector, usually 6 or more bids came in. Many compete here — price and references decide. (Based on 56 completed awards — not a statement about this procedure.)
This procedure allows 31 days between publication and deadline — typical in this country is 32 (median of 1,452 procedures). A normal window for this market.
The deadline falls on a Monday — your last full working day is the Friday before. Have evidence and guarantees together by Thursday.
Foreign bidders
In Finland · Business services, 39 contracts went to foreign companies over the last 3 years (of 4,367 recorded awards) — mostly from Germany, United Kingdom, Spain.
How to bid
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