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Conception, production and international media planning and launch of an OTC campaign ‘Next Stop: Travel Destination Germany’ 2027

Konzeption, Produktion sowie internationale Mediaplanung und Ausspielung einer OTC-Kampagne „Next Stop: Travel Destination Germany“ 2027 — original title

DEGermany · Frankfurt am Main

Your path to submission

  1. Deadline: 27 November at 11:00 — 26 days left.
  2. You submit on e-Vergabe des Bundes — not here and not by e-mail. ↗
  3. Offer and evidence in: German.
  4. Collect your evidence — use the eligibility analysis on this page: it lists the requirements and, for known certificates, how to get them.
Compiled automatically from notice and documents — no guarantee; the procedure's wording is binding.

What the buyer is looking for

Integrated overall performance from strategic consulting, creative conception, campaign production, international media planning and playout, performance optimization, reporting and conducting a brand uplift study.

Machine translation (EU eTranslation) — official wording via the PDF link.

Contract

TypeServices
Estimated valuevalue not published
Published28 Oct 2026
ProcedureOpen procedure
Framework agreement

Type of service

79 · Business services
CPV 79340000

Clement What the numbers say about this buyer

  • In this sector the buyer awards roughly every 3 months (32 awards, most recently August 2026) — the next award is due around November 2026 by that rhythm. The last award went to IPK International World Tourism Marketing Consultants GmbH.n = 32
  • The median procedure drew 2 bids (39 procedures with a bid count); 41% ended with a single bidder. Sector: median 4 bids.n = 39
  • 39% of this buyer's awards went to companies that had already won here before (47 awards since 2018, spread over 29 companies). 61% went to new names.n = 47 awards since 2018
  • 6% of awards went to companies from abroad (47 awards with a known winner country). Sector average: 1%.n = 47
  • From notice to award takes a median 79 days here (7 procedures). Sector: 90 days.n = 7

From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 01/11/2026.

Clement
In this buyer's last 45 comparable contracts (same sector), usually only 2 offers came in — a solid bid has real chances.
References and certificates from your home country count fully across the EU — that is what European procurement law is for.

What you must prove — eligibility criteria

›
References: services
Referenzen vergleichbarer internationaler Kampagnen
Requirement texts are quoted in the notice's original language — only the official wording is binding.

Tender documents — direct download

⤓
Annex 1
Specifications and annexes at the buyer — usually viewable without registration
⤓
Administrative conditions
The full notice, official wording

Who has won at this buyer so far

Across all contract types of this buyer — not just this sector. A city buys software and fire engines through the same purchasing office.

CompanyAwardsPeriod
M.A.D. Public Relations GmbH · Düsseldorf42015–2022
Mindshare GmbH42020–2022
Conde Nast · New York32021
Florian Trykowski · Möhrendorf32022–2023
Singaporean-German Chamber of Industry and Commerce32016–2026
From the recorded awards · regular winners know this buyer's requirements — that is your competition.

How often this buyer tenders this kind of work

5
2019
6
2020
9
2021
9
2022
23
2023
29
2024
73
2025
49
2026
203 procedures in this category since 2019. Public procurement repeats itself — those who know the rhythm prepare instead of reacting.

Contracting authority contact

·
Deadline — Friday 27 November at 11:00

Tactics

When this buyer has awarded in this sector, usually only one or two bids came in. A solid bid has a real chance here. (Based on 45 completed awards — not a statement about this procedure.)

This procedure allows 30 days between publication and deadline — typical in this country is 32 (median of 20,496 procedures). A normal window for this market.

Foreign bidders

In Germany · Business services, 349 contracts went to foreign companies over the last 3 years (of 29,674 recorded awards) — mostly from Belgium, Italy, United Kingdom.

Submission language: German.

Measured from linked award data; foreign winners bidding through a local subsidiary count as domestic — the true share is higher.

How to bid

Guide: how to apply on e-Vergabe des Bundes (evergabe-online.de) → Registration, signature, fees — from the operator's bidder manual.

Read the full notice — Original + documents
Goes directly to this tender on TED — Tenders Electronic Daily. The full specification and all annexes are there.
This procedure is published on 2 portals
Bids are submitted on e-Vergabe des Bundes — TED carries the same notice, usually with the more detailed specification. Read both.
TEDNoticee-Vergabe des BundesSubmission portal
Put together the evidence — in German
The criterion on the left, plus your price.
Submit via TED — Tenders Electronic Daily before the deadline
Electronic submission — allow time for the portal registration the first time.
To the procurement portal →Official notice on TED →
We pull data from millions of notices. If the link here does not work, report it — we will find the right one.

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