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Editorial and community management software Social Media
Software für redaktionelle Bearbeitung und Communitymanagement Social Media — original title
Your path to submission
- Deadline: 10 November at 11:00 — 9 days left.
- You submit on Deutsche eVergabe — not here and not by e-mail. ↗
- Offer and evidence in: German.
- Collect your evidence — use the eligibility analysis on this page: it lists the requirements and, for known certificates, how to get them.
What the buyer is looking for
For more than 10 years, ÜSTRA Hannoversche Verkehrsbetriebe Aktiengesellschaft has been represented on Facebook, Instagram and YouTube. In order to be able to use these (and possibly other) social media presences in full – both in the editorial and in the community management area – we need web-based software. The social media team of ÜSTRA consists of employees in the areas of marketing/external communication and customer service. The long service times result in a shift system. Therefore, we need about 65 licenses, 55 of which only require the functions that are essential for community management. This software is the link to the social media presences of ÜSTRA on Facebook, Instagram, YouTube and – optionally – other social media platforms such as TikTok and LinkedIn. Users’ requests (fans or followers – depending on the platform) enter the system as a direct message, comment, post or…
Show full description
… reply and can be processed from there (answered, forwarded by e-mail, assigned internally, sorted away or deleted on the platform). It is important to have a dashboard that is as clear as possible, which makes it clear to users at a glance which ‘tickets’ are still open and which are currently being processed by other users in order to avoid double processing.
Contract
Type of service
Clement What the numbers say about this buyer
- In this sector the buyer awards roughly every month (5 awards, most recently August 2026) — by that rhythm the next award was due around September 2026. The last award went to Nomad Digital GmbH.n = 5
- 30% of this buyer's awards went to companies that had already won here before (143 awards since 2017, spread over 99 companies). That is well below the sector norm (45%) — this buyer switches suppliers more often than others.n = 143 awards since 2017
- 18% of the bids received came from small and medium-sized enterprises (22 procedures with a bid mix). Sector: 51%.n = 22
- The median procedure drew 2 bids (106 procedures with a bid count); 38% ended with a single bidder. Sector: median 1 bid.n = 106
- The award came in at a median 98% of the estimated value (25 awards with both estimate and value) — pricing at the estimate is usually about right here. Sector: 91%.n = 25
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 01/11/2026.
What you must prove — eligibility criteria
Tender documents — direct download
Who has won at this buyer so far
Across all contract types of this buyer — not just this sector. A city buys software and fire engines through the same purchasing office.
| Company | Awards | Period |
|---|---|---|
| Albert Fischer GmbH · Elsfleth | 6 | 2020–2023 |
| IVU Traffic Technologies AG · Berlin | 5 | 2022–2026 |
| Bochumer Verein Verkehrstechnik GmbH · Bochum | 4 | 2024–2026 |
| Axel Prokot Elektrotechnik e.K. | 3 | 2023–2024 |
| Schmiedetechnik Süddeutschland GmbH | 3 | 2024–2026 |
How often this buyer tenders this kind of work
Tactics
When this buyer has awarded in this sector, there was usually a single bid in the end. A solid bid has a real chance here. (Based on 5 completed awards — not a statement about this procedure.)
This procedure allows 29 days between publication and deadline — typical in this country is 32 (median of 20,496 procedures). A normal window for this market.
Foreign bidders
In Germany · Software & IT systems, 347 contracts went to foreign companies over the last 3 years (of 16,515 recorded awards) — mostly from Switzerland, Italy, Austria.
Submission language: German.
How to bid
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