IM - Online Marketing - Basics - Hamburg

IM - Online-Marketing - Grundlagen - Hamburg

Your path to submission

Deadline: 6 October at 11:00 — 25 days left.
The submission point is stated in the notice (link on the right).
Collect your evidence — the eligibility requirements are listed above; for many of them the analysis explains how to obtain them.

Compiled automatically from notice and documents — no guarantee; the procedure's wording is binding.

Clement What the numbers say about this buyer

In this sector the buyer awards roughly every 1 months (17 awards, most recently August 2026) — the next award is due around September 2026 by that rhythm. The last award went to Johanniter-Unfall-Hilfe e.V..n = 17
50% of this buyer's awards went to companies that had already won here before (17 awards since 2026, spread over 9 companies). That is well below the sector norm (77%) — this buyer switches suppliers more often than others.n = 17 awards since 2026
The median procedure drew just one bid (7 procedures with a bid count); 100% ended with a single bidder. Sector: median 3 bids.n = 7
Across 3 procedures with structured selection criteria, this buyer most often required: References: services (3 of 3).n = 3
Not one of the 17 awards with a known winner country has gone to a foreign company so far. Sector average: 0%.n = 17

From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 08/09/2026.

Clement

When comparable contracts were last awarded here, usually just a single offer was on the table — a solid bid has real chances.

References and certificates from your home country count fully across the EU — that is what European procurement law is for.

Foreign bidders

In Germany · Education & training, 56 contracts went to foreign companies over the last 3 years (of 14,920 recorded awards) — mostly from United Kingdom, Spain, Austria.

Typical field: median 1 (from 17 awards).

Measured from linked award data; foreign winners bidding through a local subsidiary count as domestic — the true share is higher.

What the buyer is looking for

Ziel und Inhalt der Maßnahme: Ziel: Die Teilnehmenden verstehen die Grundlagen des modernen Online-Marketings und können gelernte Prinzipien anwenden. Sie sind außerdem in der Lage, eine einfache digitale Strategie für sich selbst oder einen Arbeitgeber zu entwickeln und die Performance grundlegender Kampagnen zu bewerten. Abschluss: Teilnahmebescheinigung Anzahl und Dauer der Maßnahme(n): Rahmenvertrag über 2 Jahre mit der Verlängerungsoption um bis zu 2 Jahren. Pro Jahr ist 1 Abruf geplant. Die Maßnahme hat eine Dauer von 3 Tagen mit 24 Unterrichtseinheiten (UE). Der Rahmenvertrag hat eine Laufzeit bis zum 31.12.2028.

Description as published (DE).

Contract

BuyerBAPersBw I 1.5.2.3 Team Beschaffung BFD/ZAW

TypeServices

Estimated valuenot published — common for below-threshold procedures

Published7 September 2026

CategoryEducation & training · CPV 80000000

Who has won here before

Company	Awards	Period
steep GmbH · Bonn	4	2026
TÜV Rheinland Akademie GmbH · Lauchhammer	4	2026
Institut fakt.ori · Ulm	2	2026
Aviation Technical Training GmbH · Saarbrücken	2	2026
ecolea Private Berufliche Schule	1	2026

From 13.7M documented awards · regular winners know this buyer's requirements — that is your competition.

days until the deadline — Tuesday 6 October at 11:00

How to bid

Read the full notice — Original + documents

Goes directly to this tender on Öffentliche Vergabe (Datenservice). The full specification and all annexes are there.

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