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Marketing and communications agency services
Markkinointi- ja viestintätoimistopalvelut — original title
Your path to submission
- Deadline: 23 November at 12:00 — 22 days left.
- You submit on Hilma — not here and not by e-mail. ↗
- Offer and evidence in: Finnish.
- Collect your evidence — the eligibility requirements are listed on this page; for many of them the analysis explains how to obtain them.
What the buyer is looking for
The object of the procurement is VTT's marketing and communications agency services, i.e. marketing and communications planning and content production in a comprehensive and/or project-specific manner. The procurement includes, among other things, the planning, conceptualisation and implementation of marketing and communication measures, as well as the production of various content in a target group-oriented manner, both in printed and digital form. The subject of the contract is divided into two (2) sub-packages: Component 1: Communication planning and content production Component 2: Marketing planning and content production The total value of the sub-assemblies during the contract period (including possible option years) is 1.6 M€ - 2.5 M€. The subject of the contract is described in more detail in the tender documents. · The communications planning and content production sub-assembly…
Show full description
… includes the comprehensive planning and conceptualisation of various communication measures as well as the practical implementation of content and entities. To make its impact visible, VTT needs text types that speak to a wide audience, content that illustrates and narratives research content, and content that brightens up thought leadership. We expect the supplier to have a vision of target group-oriented, knowledgeable, inspiring, effective and responsible communication, including in the international market. The estimated value of the procurement during the contract period is between EUR 600 000 and EUR 1 000 000 (VAT 0%). The maximum value of the framework agreement for the contract period is EUR 1 000 000 (VAT 0 %). · VTT's marketing planning and content production sub-assembly includes the comprehensive planning of various marketing activities and the production of various content, from text and multimedia content to graphic design and project management. We expect the partner to be able to anticipate and see new marketing trends, the use of artificial intelligence and ways of influencing the entire buyer path for different target groups, including in the international market. The tenderer must have the capacity to carry out assignments comprehensively, including operational marketing planning and production, such as graphic design, photography, video production and content production. The service may include digital implementations or partial implementations of a campaign, such as video productions. The estimated value of the procurement during the contract period is between EUR 1 000 000 and EUR 1 500 000 (VAT 0%). The maximum value of the framework agreement for the contract period is EUR 1 500 000 (VAT 0%).
Contract
Type of service
Clement What the numbers say about this buyer
- In this sector the buyer awards roughly every 2 months (58 awards, most recently September 2026) — the next award is due around November 2026 by that rhythm. The last award went to Newsec Property Asset Management Finland Oy.n = 58
- The median procedure drew 3 bids (319 procedures with a bid count); 22% ended with a single bidder. Sector: median 5 bids.n = 319
- 26% of this buyer's awards went to companies that had already won here before (450 awards since 2018, spread over 259 companies). 74% went to new names.n = 450 awards since 2018
- The award came in at a median 101% of the estimated value (7 awards with both estimate and value) — pricing at the estimate is usually about right here. Sector: 90%.n = 7
- 6% of awards went to companies from abroad (450 awards with a known winner country). Sector average: 2%.n = 450
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 25/10/2026.
Selection criteria — via the ESPD
The buyer states in the notice that eligibility is proven through the European Single Procurement Document (ESPD); the concrete requirements are in the tender documents. The document analysis below extracts them from there — bid and evidence in Finnish.
Tender documents — direct download
Who has won at this buyer so far
Across all contract types of this buyer — not just this sector. A city buys software and fire engines through the same purchasing office.
| Company | Awards | Period |
|---|---|---|
| Fujitsu Finland Oy · HELSINGFORS | 9 | 2019–2024 |
| Turvakolmio Group Oy | 4 | 2020–2021 |
| Niemi Palvelut Oy | 4 | 2020–2025 |
| NCC Property Development Oy | 4 | 2024–2025 |
| Oy Dell Ab | 4 | 2022 |
How often this buyer tenders this kind of work
Tactics
When this buyer has awarded in this sector, usually about 4 bids came in. A normal field for this market. (Based on 41 completed awards — not a statement about this procedure.)
This procedure allows 33 days between publication and deadline — typical in this country is 32 (median of 1,452 procedures). A normal window for this market.
The deadline falls on a Monday — your last full working day is the Friday before. Have evidence and guarantees together by Thursday.
Foreign bidders
In Finland · Business services, 39 contracts went to foreign companies over the last 3 years (of 4,367 recorded awards) — mostly from Germany, United Kingdom, Spain.
Submission language: Finnish.
How to bid
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