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Framework agreement for quantitative market research in Belgium from 2027 to 2030
Your path to submission
- Deadline: 10 November at 12:00 — 9 days left.
- The submission point is stated in the notice (link on this page).
- Offer and evidence in: Dutch, English.
- Collect your evidence — use the eligibility analysis on this page: it lists the requirements and, for known certificates, how to get them.
What the buyer is looking for
VLAM is centralizing the various market research projects it commissions for its different products and services. The aim of this centralization is to optimize activities and achieve more efficient use of time and resources. To this end, VLAM intends to conclude a framework agreement with an interested and qualified company for the execution of quantitative market research in Belgium—primarily B2C, with B2B on an exceptional basis—covering the four calendar years from 2027 through 2030.
Contract
Type of service
Clement What the numbers say about this buyer
- In this sector the buyer awards roughly every 4 months (32 awards, most recently July 2026) — the next award is due around November 2026 by that rhythm. The last award went to MANAMANA (ORETIKON).n = 32
- 10% of awards went to companies from abroad (62 awards with a known winner country). Sector average: 29%.n = 62
- 16% of this buyer's awards went to companies that had already won here before (62 awards since 2015, spread over 21 companies). 84% went to new names.n = 62 awards since 2015
- The median procedure drew 4 bids (38 procedures with a bid count); 16% ended with a single bidder. Sector: median 5 bids.n = 38
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 25/10/2026.
Selection criteria — in the procurement documents
The buyer states in the notice that the selection criteria are in the procurement documents (link on this page), not in the EU form. The document analysis below extracts them from there — bid and evidence in Dutch, English.
Eligibility analysis from the tender documents
Tender documents — direct download
Who has won at this buyer so far
Across all contract types of this buyer — not just this sector. A city buys software and fire engines through the same purchasing office.
| Company | Awards | Period |
|---|---|---|
| BBC Communication | 5 | 2022–2025 |
| Etablissementen De Backer | 2 | 2015–2025 |
| Oretikon | 2 | 2022–2024 |
| BBC NV | 2 | 2015 |
| Focus Advertising | 2 | 2025 |
How often this buyer tenders this kind of work
Tactics
When this buyer has awarded in this sector, usually 5 or more bids came in. Many compete here — price and references decide. (Based on 9 completed awards — not a statement about this procedure.)
This procedure allows 41 days between publication and deadline — typical in this country is 34 (median of 3,181 procedures). Much more generous than usual — time for a thorough bid rather than a quick one.
Foreign bidders
In Belgium · Business services, 729 contracts went to foreign companies over the last 3 years (of 3,120 recorded awards) — mostly from France, Germany, Italy.
Submission language: Dutch, English.
How to bid
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