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B2B Promotional Campaign Delicious Dairy – dairy exports to China, Vietnam and the UAE
Your path to submission
- Deadline: 5 November at 11:00 — 4 days left.
- The submission point is stated in the notice (link on this page).
- Offer and evidence in: Dutch, English.
- Collect your evidence — use the eligibility analysis on this page: it lists the requirements and, for known certificates, how to get them.
What the buyer is looking for
B2B Promotional Campaign Delicious Dairy – dairy exports to China, Vietnam and the UAE VLAM has submitted the three-year EU promotional programme Delicious Dairy for 2027–2029. These specifications cover the development and implementation of a generic B2B promotional campaign for European dairy exports to China, Vietnam and the United Arab Emirates, comprising the following activities: public relations, website and social media, advertising, communication materials, and communication around trade fairs and B2B meetings. The indicative project estimate for this communication contract is EUR 1,180,600 including VAT (or EUR 975,702,5 excluding VAT) over three years. Stand construction, stand space, other trade fair costs, independent impact measurement and VLAM’s own project coordination fall outside this contract. The award and implementation are conditional on the award of European co-financing. See the technical specifications for the scope and deliverables.
Contract
Type of service
Clement What the numbers say about this buyer
- In this sector the buyer awards roughly every 4 months (32 awards, most recently July 2026) — the next award is due around November 2026 by that rhythm. The last award went to MANAMANA (ORETIKON).n = 32
- 10% of awards went to companies from abroad (62 awards with a known winner country). Sector average: 29%.n = 62
- 16% of this buyer's awards went to companies that had already won here before (62 awards since 2015, spread over 21 companies). 84% went to new names.n = 62 awards since 2015
- The median procedure drew 4 bids (38 procedures with a bid count); 16% ended with a single bidder. Sector: median 5 bids.n = 38
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 25/10/2026.
Selection criteria — in the procurement documents
The buyer states in the notice that the selection criteria are in the procurement documents (link on this page), not in the EU form. The document analysis below extracts them from there — bid and evidence in Dutch, English.
Eligibility analysis from the tender documents
Tender documents — direct download
Who has won at this buyer so far
Across all contract types of this buyer — not just this sector. A city buys software and fire engines through the same purchasing office.
| Company | Awards | Period |
|---|---|---|
| BBC Communication | 5 | 2022–2025 |
| Etablissementen De Backer | 2 | 2015–2025 |
| Oretikon | 2 | 2022–2024 |
| BBC NV | 2 | 2015 |
| Focus Advertising | 2 | 2025 |
How often this buyer tenders this kind of work
Tactics
When this buyer has awarded in this sector, usually 5 or more bids came in. Many compete here — price and references decide. (Based on 9 completed awards — not a statement about this procedure.)
This procedure allows 35 days between publication and deadline — typical in this country is 34 (median of 3,181 procedures). A normal window for this market.
Foreign bidders
In Belgium · Business services, 729 contracts went to foreign companies over the last 3 years (of 3,120 recorded awards) — mostly from France, Germany, Italy.
Submission language: Dutch, English.
How to bid
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