Friedrich & ClementBETA

Development of the activities within the competence of the General Directorate of Communication corresponding to the monitoring, surveillance and management of social media accounts

Desarrollo de las actividades competencia de la Dirección General de Comunicación correspondientes al seguimiento, monitorización y gestión de las cuentas de redes sociales

Spain · Madrid · how to bid here

Your path to submission

  1. Deadline: 30 September at 21:59 — 14 days left.
  2. You submit on PLACSP — Plataforma de Contratación del Sector Público — not here and not by e-mail. Submission via the Plataforma de Contratación (PLACSP): registration plus a recognised digital certificate / eIDAS signature — as an EU bidder, arrange this early; it typically takes days. Sort out account and signature first — not on submission day.
  3. Collect your evidence — use the eligibility analysis above: it lists the requirements and, for known certificates, how to get them.
Compiled automatically from notice and documents — no guarantee; the procedure's wording is binding.

Clement What the numbers say about this buyer

  • In this sector the buyer awards roughly every 5 months (683 awards, most recently September 2026) — the next award is due around February 2027 by that rhythm. The last award went to Miguel Javier Berrocal Gomez.n = 683
  • 67% of this buyer's awards went to companies that had already won here before (2,390 awards since 2022, spread over 737 companies). That is well above the sector norm (42%) — newcomers have a harder time here than elsewhere.n = 2,390 awards since 2022
  • The median procedure drew just one bid (991 procedures with a bid count); 63% ended with a single bidder. Sector: median 4 bids.n = 991
  • The award came in at a median 89% of the estimated value (868 awards with both estimate and value) — pricing at the estimate is usually too high here. Sector: 78%.n = 868
  • Across 10 procedures with structured selection criteria, this buyer most often required: Minimum annual turnover (10 of 10), References: services (6 of 10), References: supplies (4 of 10), Product samples (2 of 10).n = 10

From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 16/09/2026.

Clement
When comparable contracts were last awarded here, usually just a single offer was on the table — a solid bid has real chances.
References and certificates from your home country count fully across the EU — that is what European procurement law is for.

Foreign bidders

In Spain · Business services, 123 contracts went to foreign companies over the last 3 years (of 47,147 recorded awards) — mostly from Italy, United Kingdom, Germany.

Typical field: median 1 (from 23 awards).

Measured from linked award data; foreign winners bidding through a local subsidiary count as domestic — the true share is higher.

Eligibility analysis from the tender documents

Contract

BuyerÁrea de Gobierno de Vicealcaldía, Portavoz, Seguridad y Emergencias del Ayuntamiento de Madrid
TypeServices
Estimated value26.092 €
Published15 September 2026
CategoryBusiness services · CPV 79340000

Who has won here before

CompanyAwardsPeriod
Nivell Publicitari1282023–2026
IRISMEDIA AGENCIA DE MEDIOS SL1142023–2026
GUTHERSA, S.A.1022023–2026
WAVEMAKER PUBLICIDAD SPAIN S.L. · MADRID992023–2025
TRES TIPOS GRÁFICOS552023–2026
From 13.7M documented awards · regular winners know this buyer's requirements — that is your competition.

How often this buyer tenders this

202390
2024232
2025231
2026152

Who knows the rhythm prepares instead of reacting.

·
days until the deadlineWednesday 30 September at 21:59

How to bid

Guide: how to apply on PLACSP — Plataforma de Contratación del Sector Público (Spanien) → Registration, signature, fees — from the operator's bidder manual.

Open PLACSP — Plataforma de Contratación del Sector Público and search there for:
Desarrollo de las actividades competencia de la Dirección General de Comunicación correspondientes al seguimiento, monitorización y gestión de las cuentas de redes sociales
We hold no notice number for this source — search by title or buyer.

Tender documents — direct download

Specifications and annexes hosted by the buyer — usually accessible without registration.
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