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B2B Promotion Campaign Delicious Dairy – dairy export to China, Vietnam and the UAE
B2B Promotiecampagne Delicious Dairy – zuivelexport naar China, Vietnam en de VAE — original title
Your path to submission
- Deadline: 5 November at 11:00 — 4 days left.
- You submit on BDA / e-Procurement Belgium — not here and not by e-mail. ↗
- Collect your evidence — the eligibility requirements are listed on this page; for many of them the analysis explains how to obtain them.
What the buyer is looking for
B2B Promotion campaign Delicious Dairy – dairy exports to China, Vietnam and the UAE: VLAM has submitted the three-year EU promotion programme Delicious Dairy for the period 2027-2029. This contract concerns the development and implementation of the generic B2B promotion campaign for European dairy exports to China, Vietnam and the United Arab Emirates with the following actions: public relations, website and social media, advertising, communication tools and communication around trade fairs and B2B meetings. The indicative project estimate for this communication assignment is EUR 1 180 600 including VAT (or EUR 975 702.5 excluding VAT) over three years. Stand construction, stand area, other exhibition costs, independent impact measurement and VLAM's own project coordination are not included in this assignment. The award and implementation depend on the award of the European co-financing. See technical requirements for demarcation and performance.
Contract
Type of service
Clement What the numbers say about this buyer
- In this sector the buyer awards roughly every 4 months (32 awards, most recently July 2026) — the next award is due around November 2026 by that rhythm. The last award went to MANAMANA (ORETIKON).n = 32
- 10% of awards went to companies from abroad (62 awards with a known winner country). Sector average: 29%.n = 62
- 16% of this buyer's awards went to companies that had already won here before (62 awards since 2015, spread over 21 companies). 84% went to new names.n = 62 awards since 2015
- The median procedure drew 4 bids (38 procedures with a bid count); 16% ended with a single bidder. Sector: median 5 bids.n = 38
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 25/10/2026.
Who has won at this buyer so far
Across all contract types of this buyer — not just this sector. A city buys software and fire engines through the same purchasing office.
| Company | Awards | Period |
|---|---|---|
| BBC Communication | 5 | 2022–2025 |
| Etablissementen De Backer | 2 | 2015–2025 |
| Oretikon | 2 | 2022–2024 |
| BBC NV | 2 | 2015 |
| Focus Advertising | 2 | 2025 |
How often this buyer tenders this kind of work
Tactics
When this buyer has awarded in this sector, usually 5 or more bids came in. Many compete here — price and references decide. (Based on 9 completed awards — not a statement about this procedure.)
This procedure allows 35 days between publication and deadline — typical in this country is 34 (median of 3,181 procedures). A normal window for this market.
Foreign bidders
In Belgium · Business services, 729 contracts went to foreign companies over the last 3 years (of 3,120 recorded awards) — mostly from France, Germany, Italy.
How to bid
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