Consultation de marché sur l'acquisition d'un partenariat en relations publiques internationales et branding de destination

… at the end of the document. Responses will be used in the preparation of a possible procurement procedure, invitation to tender, contract model and evaluation criteria. BACKGROUND Visit Turku Archipelago (visitturkuarchipelago.fi) is responsible for developing the attractiveness, awareness and demand of Turku and the Turku Archipelago (saaristo.fi) as a tourism destination in cooperation with municipalities, tourism businesses and other stakeholders throughout the region. The objective of international marketing is to achieve long-term growth in awareness and desirability, as well as demand that supports the sustainable and year-round growth of the regional tourism industry. In Visit Turku Archipelago's strategy, PR and destination branding are intended to become a central method of international marketing. The objective is not merely to increase individual media placements, but to strengthen the position of Turku and the Turku Archipelago as an attractive, distinctive and timely tourism destination and to generate discussion, recommendations and earned visibility among selected international audiences. Although Visit Turku Archipelago has a strong focus on international marketing and this partnership is therefore primarily aimed at international markets, the purpose of the procurement is also to identify a partner capable of operating effectively in domestic marketing. The planned contract period is two (2) years, after which the agreement may be extended for an additional two (2) years at the discretion of the contracting authority. Approximately one million euros has been budgeted for the procurement. The contract period is planned to begin in winter/spring 2027. Appendix 1. describes the subject matter of the procurement, preliminary objectives and limitations, the expertise expected from the partner, the preliminary operating model and performance indicators. These descriptions provide a good overview of the criteria currently envisaged for the procurement. Interested parties are invited to share their views and contribute to the further development of these plans. QUESTIONS AND SUBMISSION OF RESPONSES More information of the procurement, questions and guidelines for submitting the answers are presented at the end of Appendix 1. Answers can be submitted in English or Finnish. -------------------- MARKKINAKARTOITUKSEN TARKOITUS Lounaisessa Suomessa, Turussa ja Turun saaristossa toimiva matkailun alueellinen kehittämis- ja markkinointiyhtiö Visit Turku Archipelago valmistelee kansainväliseen markkinointiin painottuvan PR- ja ilmiöittämiskumppanuuden h