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Ensuring the implementation of the marketing strategy for 2027
Zajištění realizace marketingové strategie pro rok 2027 — original title
Your path to submission
- Deadline: 1 December at 10:00 — 30 days left.
- The submission point is stated in the notice (link on this page).
- Offer and evidence in: Czech.
- Collect your evidence — the eligibility requirements are listed on this page; for many of them the analysis explains how to obtain them.
What the buyer is looking for
The subject of this public contract is the provision of services related to the implementation of the customer's marketing strategy, in particular the purchase and administration of advertising, the creation of media plans, the printing of advertising and promotional materials, securing prizes for competitions, the implementation of campaign surveys and the provision of creative, production and other related marketing services.
Contract
Type of service
Clement What the numbers say about this buyer
- In this sector the buyer awards roughly every 2 months (42 awards, most recently July 2026) — by that rhythm the next award was due around September 2026. The last award went to REMMARK, a.s.n = 42
- 25% of this buyer's awards went to companies that had already won here before (152 awards since 2015, spread over 34 companies). That is well below the sector norm (61%) — this buyer switches suppliers more often than others.n = 152 awards since 2015
- The award came in at a median 45% of the estimated value (7 awards with both estimate and value) — pricing at the estimate is usually too high here. Sector: 76%.n = 7
- The median procedure drew 3 bids (127 procedures with a bid count); 39% ended with a single bidder. Sector: median 4 bids.n = 127
- 4% of awards went to companies from abroad (152 awards with a known winner country). Sector average: 2%.n = 152
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 01/11/2026.
Selection criteria — in the procurement documents
The buyer states in the notice that the selection criteria are in the procurement documents (link on this page), not in the EU form. The document analysis below extracts them from there — bid and evidence in Czech.
Tender documents — direct download
Who has won at this buyer so far
Across all contract types of this buyer — not just this sector. A city buys software and fire engines through the same purchasing office.
| Company | Awards | Period |
|---|---|---|
| REMMARK, a.s. | 12 | 2022–2026 |
| KNOWORIGIN s.r.o. | 8 | 2024–2026 |
| Omnimedia s.r.o. | 6 | 2022–2025 |
| SmartDORLAND, a.s. | 5 | 2024–2026 |
| Data Force, s.r.o. | 4 | 2023–2026 |
How often this buyer tenders this kind of work
Contracting authority contact
Tactics
When this buyer has awarded in this sector, usually 5 or more bids came in. Many compete here — price and references decide. (Based on 34 completed awards — not a statement about this procedure.)
This procedure allows 34 days between publication and deadline — typical in this country is 32 (median of 1,134 procedures). A normal window for this market.
Foreign bidders
In Czechia · Business services, 38 contracts went to foreign companies over the last 3 years (of 4,871 recorded awards) — mostly from France, Germany, Italy.
Submission language: Czech.
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