DNS – Communication and marketing activities

… simultaneously procure in multiple DNS categories. The detailed specification of the subject of performance, the scope of the required services, technical conditions, business conditions and other requirements will always be stated in the invitation to submit tenders pursuant to Section 141 of the Act and its annexes. DNS is divided into the following five categories: - Category 1 – Production of audiovisual content - Category 2 – Organisation of communication and presentation events - Category 3 – Creation of information, educational and promotional materials - Category 4 – Media communication and marketing campaigns - Category 5 – Professional capacities for communication and marketing activities · Category 4 – Media communication and marketing campaigns The subject of the category is the design, preparation, implementation and evaluation of communication and marketing campaigns, including communication strategies, media planning, purchase of media space, campaign management, communication on social networks, public relations, media relations, media monitoring and evaluation of communication activities. The subject of the category is the provision of professional capacities for the provision of communication and marketing activities of the client, especially in the field of communication and marketing, content creation, graphic and visual processing, education, e-learning, media and other related activities according to the current needs of the client. An overview of professional capacities, including requirements for the characteristics of individual professional capacities, is set out by the contracting authority in Annex 2 to the procurement documents for public procurement in the dynamic purchasing system. This annex defines the contracting authority’s minimum requirements for the characteristics of professional capacities and how they are fulfilled (demonstrated) by the contractor in the context of individual calls for tenders under the DNS. The contracting authority points out that individual professional capacities may be required as an individual or team. Any natural person through whom the supplier demonstrates compliance with the requirements for the characteristics of a specific professional capacity shall cumulatively comply with all the requirements specified for that professional capacity. The subject of the category is the design, graphic design, production and distribution of information, educational and promotional materials in printed and electronic form, in particular leaflets, brochures, posters, infographics, presentations, user manuals, instructional materials, methodological materials and other communication outputs. The subject of the category is the preparation, organizational, production and technical provision of conferences, seminars, workshops, round tables, webinars, press conferences, presentation events, information stands and other similar events. The subject of the category is the creation of audiovisual outputs, in particular educational, instructional and promotional videos, animations, podcasts and other multimedia materials, including scripts, production, filming, post-production, graphic design, sound, subtitling and other related services.