Friedrich & ClementBETA

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Technical SEO services for ZDF's digital products

Technische SEO-Leistungen für die Digitalprodukte des ZDF — original title

DEGermany · Mainz

Your path to submission

  1. Deadline: 10 November at 12:00 — 9 days left.
  2. The submission point is stated in the notice (link on this page).
  3. Offer and evidence in: German.
  4. Collect your evidence — use the eligibility analysis on this page: it lists the requirements and, for known certificates, how to get them.
Compiled automatically from notice and documents — no guarantee; the procedure's wording is binding.

What the buyer is looking for

The ZDF plans to award services in the field of technical SEO. · The award takes place in an open procedure according to VgV. The aim is to conclude a framework agreement without an acceptance obligation. The nature and scope of the services and the requirements are described in the relevant documents relating to the procedure.

Machine translation (EU eTranslation) — official wording via the PDF link.

Contract

TypeServices
Estimated valuevalue not published
Published26 Oct 2026
ProcedureOpen procedure
Place of performanceMainz

Type of service

72 · IT services
CPV 72240000

Clement What the numbers say about this buyer

  • In this sector the buyer awards roughly every 3 months (60 awards, most recently July 2026) — by that rhythm the next award was due around October 2026. The last award went to Media Broadcast GmbH.n = 60
  • 38% of this buyer's awards went to companies that had already won here before (148 awards since 2017, spread over 91 companies). 62% went to new names.n = 148 awards since 2017
  • The median procedure drew 2 bids (128 procedures with a bid count); 41% ended with a single bidder. Sector: median 2 bids.n = 128
  • Not one of the 148 awards with a known winner country has gone to a foreign company so far. Sector average: 3%.n = 148
  • Across 24 procedures with structured selection criteria, this buyer most often required: Staff qualifications (11 of 24), Trade register enrolment (11 of 24), Professional liability insurance (9 of 24), References: works (9 of 24).n = 24

From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 01/11/2026.

Clement
In this buyer's last 61 comparable contracts (same sector), usually only a single offer came in — a solid bid has real chances.
References and certificates from your home country count fully across the EU — that is what European procurement law is for.

What you must prove — eligibility criteria

›
References: services
Eignungskriterien und einzureichende Referenzen (Mit dem Angebot; Mittels Eigenerklärung):
›
References: services
Referenzprojekte - Zwei SEO-Referenzprojekte im Bereich technisches SEO (inkl. Pagespeed, strukturierten Daten und Javascript-Frameworks) innerhalb der letzten zwei Jahre im Bereich überregionale/internationale Online-Nachrichten und Streaming-Portalen.
Requirement texts are quoted in the notice's original language — only the official wording is binding.

Tender documents — direct download

⤓
Annex 1
Specifications and annexes at the buyer — usually viewable without registration
⤓
Administrative conditions
The full notice, official wording

Who has won at this buyer so far

Across all contract types of this buyer — not just this sector. A city buys software and fire engines through the same purchasing office.

CompanyAwardsPeriod
G. Muth Partners GmbH · Wiesbaden82016–2024
BFE Studio und Medien Systeme GmbH62019–2025
Elektro Ries Systemtechnik GmbH & Co. KG · Mainz52017–2025
Controlware GmbH52011–2020
Computacenter AG & Co. oHG52011–2023
From the recorded awards · regular winners know this buyer's requirements — that is your competition.

How often this buyer tenders this kind of work

47
2019
45
2020
49
2021
47
2022
30
2023
83
2024
53
2025
1
2025
14
2026
369 procedures in this category since 2019. Public procurement repeats itself — those who know the rhythm prepare instead of reacting.

Contracting authority contact

·
Deadline — Tuesday 10 November at 12:00

Tactics

When this buyer has awarded in this sector, there was usually a single bid in the end. A solid bid has a real chance here. (Based on 61 completed awards — not a statement about this procedure.)

This procedure allows 16 days between publication and deadline — typical in this country is 32 (median of 20,496 procedures). Much tighter than usual: the first week counts.

Foreign bidders

In Germany · IT services, 597 contracts went to foreign companies over the last 3 years (of 22,964 recorded awards) — mostly from Switzerland, Netherlands, Austria.

Submission language: German.

Measured from linked award data; foreign winners bidding through a local subsidiary count as domestic — the true share is higher.

How to bid

Guide: how to apply on cosinex Vergabemarktplatz / DTVP → Registration, signature, fees — from the operator's bidder manual.

Read the full notice — Original + documents
Goes directly to this tender on TED — Tenders Electronic Daily. The full specification and all annexes are there.
This procedure is published on 2 portals
All known sources are notice services. The buyer names the submission point in the notice itself.
Put together the evidence — in German
The 2 criteria on the left, plus your price.
Submit via TED — Tenders Electronic Daily before the deadline
Electronic submission — allow time for the portal registration the first time.
To the procurement portal →Official notice on TED →
We pull data from millions of notices. If the link here does not work, report it — we will find the right one.

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