Friedrich & ClementBETA

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Provision of Digital Marketing Strategy, Media Planning, Buying, Optimisation and Reporting Services

IEIreland · Dublin

Your path to submission

  1. Deadline: 26 November at 12:00 — 25 days left.
  2. You submit on eTenders Ireland — not here and not by e-mail. ↗
  3. Offer and evidence in: English.
  4. Collect your evidence — use the eligibility analysis on this page: it lists the requirements and, for known certificates, how to get them.
Compiled automatically from notice and documents — no guarantee; the procedure's wording is binding.

What the buyer is looking for

The Contracting Authority is establishing Single Party Framework Agreement for the procurement of for the Provision of Digital Marketing Strategy, Media Planning, Buying, Optimisation and Reporting Services. The aim of the competition is to appoint a suitably qualified Digital Marketing Agency to develop and deliver an integrated annual digital media plan that grows awareness, participation, bookings and revenue across priority programs whilst protecting the reputation of Sport Ireland Campus. The strategic objective of this framework is to assist the Marketing team with the delivery of a promotional campaign using best practice and regulation compliant. The Contracting Authority will use this framework agreement as and when requirements within its scope arise.

Contract

TypeServices
Estimated value€500,000
Published21 Oct 2026
ProcedureOpen procedure
Framework agreement

Type of service

79 · Business services
CPV 79340000 · 79341100 · 79341000 · 79341400

Clement What the numbers say about this buyer

  • The median procedure drew 2 bids (82 procedures with a bid count); 21% ended with a single bidder. Sector: median 8 bids.n = 82
  • In this sector the buyer awards roughly every 13 months (6 awards, most recently June 2026) — the next award is due around July 2027 by that rhythm. The last award went to Complete Outsource Solutions.n = 6
  • 27% of this buyer's awards went to companies that had already won here before (84 awards since 2014, spread over 48 companies). 73% went to new names.n = 84 awards since 2014
  • 2% of awards went to companies from abroad (84 awards with a known winner country). Sector average: 8%.n = 84

From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 01/11/2026.

Selection criteria — via the ESPD

The buyer states in the notice that eligibility is proven through the European Single Procurement Document (ESPD); the concrete requirements are in the tender documents. The document analysis below extracts them from there — bid and evidence in English.

Eligibility analysis from the tender documents

Tender documents — direct download

⤓
Annex 1
Specifications and annexes at the buyer — usually viewable without registration
⤓
Administrative conditions
The full notice, official wording

Who has won at this buyer so far

Across all contract types of this buyer — not just this sector. A city buys software and fire engines through the same purchasing office.

CompanyAwardsPeriod
H2O Servicing Limited42019–2021
Energia Customer Solutions Ltd42016–2021
BDS Vending Solutions32018–2024
Tec FM32021
Onnec Group Ireland Limited32019–2022
From the recorded awards · regular winners know this buyer's requirements — that is your competition.

How often this buyer tenders this kind of work

1
2021
2
2022
5
2023
2
2024
4
2026
14 procedures in this category since 2019. Public procurement repeats itself — those who know the rhythm prepare instead of reacting.

Contracting authority contact

·
Deadline — Thursday 26 November at 12:00

Tactics

When this buyer has awarded in this sector, usually 5 or more bids came in. Many compete here — price and references decide. (Based on 5 completed awards — not a statement about this procedure.)

This procedure allows 37 days between publication and deadline — typical in this country is 31 (median of 876 procedures). Much more generous than usual — time for a thorough bid rather than a quick one.

Foreign bidders

In Ireland · Business services, 525 contracts went to foreign companies over the last 3 years (of 8,134 recorded awards) — mostly from France, Germany, United Kingdom.

Submission language: English.

Measured from linked award data; foreign winners bidding through a local subsidiary count as domestic — the true share is higher.

How to bid

Read the full notice — Original + documents
Goes directly to this tender on TED — Tenders Electronic Daily. The full specification and all annexes are there.
This procedure is published on 2 portals
Bids are submitted on eTenders Ireland — TED carries the same notice, usually with the more detailed specification. Read both.
TEDNoticeeTenders IrelandSubmission portal
Put together the evidence — in English
Certificates, references and your price — as set out in the notice.
Submit via TED — Tenders Electronic Daily before the deadline
Electronic submission — allow time for the portal registration the first time.
To the procurement portal →Official notice on TED →
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