Digital Marketing Services for the European Raw Materials Academy and European Advanced Materials Academy
DEGermany · Berlin
Your path to submission
Deadline: 9 November at 12:00 — 8 days left.
The submission point is stated in the notice (link on this page).
Offer and evidence in: English.
Collect your evidence — use the eligibility analysis on this page: it lists the requirements and, for known certificates, how to get them.
Compiled automatically from notice and documents — no guarantee; the procedure's wording is binding.
What the buyer is looking for
Digital Marketing Services for the European Raw Materials Academy and European Advanced Materials Academy · EIT RawMaterials intends to establish a framework agreement with an experienced marketing and communications agency to support the European Raw Materials Academy and European Advanced Materials Academy, run under one shared brand, EIT RawMaterials, with their digital communication activities, working as an execution and delivery partner within the Academies' existing strategic narrative, positioning, and stakeholder alignment. EIT RawMaterials is a Knowledge and Innovation Community (KIC), created by the European Institute of Innovation and Technology (EIT), aimed at promoting innovation in the raw materials sector across Europe. Established in 2015, EIT RawMaterials works to secure the sustainable supply of raw materials to European industry by driving innovation, education, and…
Show full description
… entrepreneurship along the entire raw materials value chain. As part of its Education and Skills offering, EIT RawMaterials leads two flagship European Academies, co-funded by the European Union under the Horizon Europe programme: the European Raw Materials Academy (RM Academy) and the European Advanced Materials Academy (AM Academy). The RM Academy upskills and reskills Europe's raw materials workforce across the value chain, from exploration and processing to recycling, circularity, and responsible sourcing. The AM Academy strengthens Europe's leadership in advanced and sustainable materials, targeting students, researchers, and professionals working in high-performance materials for sectors such as energy, mobility, electronics, and construction. Please refer to the service description for further information.
In this sector the buyer awards roughly every 2 months (16 awards, most recently December 2025) — by that rhythm the next award was due around February 2026. The last award went to KPMG AG Wirtschaftsprüfungsgesellschaft.n = 16
21% of awards went to companies from abroad (19 awards with a known winner country). Sector average: 1%.n = 19
50% of this buyer's awards went to companies that had already won here before (19 awards since 2021, spread over 10 companies). 50% went to new names.n = 19 awards since 2021
The median procedure drew 3 bids (19 procedures with a bid count); 37% ended with a single bidder. Sector: median 4 bids.n = 19
Across 9 procedures with structured selection criteria, this buyer most often required: Trade register enrolment (9 of 9), Share of subcontractors (9 of 9), Professional liability insurance (9 of 9), References: services (7 of 9).n = 9
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 01/11/2026.
Clement
References and certificates from your home country count fully across the EU — that is what European procurement law is for.
What you must prove — eligibility criteria
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Trade register enrolment1) Registration with the commercial register (Indication of the HRB/HRA number and the register court). If there is no obligation to register (e.g. due to the legal form), corresponding information must be provided. 2) Registration with a professional or trade… read in fullcollapse
1) Registration with the commercial register (Indication of the HRB/HRA number and the register court). If there is no obligation to register (e.g. due to the legal form), corresponding information must be provided. 2) Registration with a professional or trade register in other EU Member States (For the Member States of the European Union, the respective professional or trade registers are set out in Annex 11 to Directive 2014/24/EU). Declarations must be made by using the form "Declaration of Eligibility"
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Average minimum annual turnover
Annual turnover in EUR (net), based on the last three completed financial years before the time limit for tenders, for which figures are already available. Declarations must be made by using the form "Declaration of Eligibility"
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Professional liability insuranceEvidence must be provided of the existence of business liability insurance for activities that are the subject of the tendered contract. Minimum requirement: The business liability insurance to be proven must include the following minimum coverage: Personal in… read in fullcollapse
Evidence must be provided of the existence of business liability insurance for activities that are the subject of the tendered contract. Minimum requirement: The business liability insurance to be proven must include the following minimum coverage: Personal injury, property damage and financial losses: EUR 500,000 sum insured per claim and limited to EUR 1 million sum insured for all claims in an insurance year Declarations must be made by using the form "Declaration of Eligibility"
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References: servicesTenderers have to make proof of suitable references in the form of a self-declaration in a list of the main supplies and services delivered or performed over the last three years before the deadline for submission of tenders. For the purpose of this procuremen… read in fullcollapse
Tenderers have to make proof of suitable references in the form of a self-declaration in a list of the main supplies and services delivered or performed over the last three years before the deadline for submission of tenders. For the purpose of this procurement procedure, a reference is defined as a contractual relationship between the tenderer and a client covering services which are comparable to those subject of the tendered contract. By means of references it has to be made proof of the following: - Vocational education, upskilling, or workforce training sector: The tenderer must demonstrate its experience with projects in vocational education and training (VET), higher education, or workforce upskilling/reskilling. - Multi-audience digital marketing/communications campaigns: The tenderer must demonstrate its experience with the creation and implementation of digital marketing and communications campaigns tailored to multiple, distinct audience segments (e.g. B2C, B2B, B2G), with a focus on storytelling and content creation. (minimum requirement: two references) - Publicly funded programme communications: The tenderer must demonstrate its experience with communications and marketing support for publicly funded programmes with defined compliance and visibility obligations (e.g. EU funds such as Horizon Europe or EIT, other EU/national/regional public funding, or comparable grant-funded initiatives with reporting requirements). (minimum requirement: one reference) - Performance/paid digital marketing campaign: The tenderer must demonstrate its experience managing paid digital marketing campaigns across platforms such as LinkedIn, Meta, and Google (Search/Display), including lead generation. (minimum requirement: one reference) - Data-driven analysis and decision-making: The tenderer must demonstrate its experience with projects involving data-driven analysis and decision-making, e.g. campaign performance reporting, KPI tracking, or analytics-informed optimisation. (minimum requirement: one reference) One reference may cover more than on of the above-mentioned exclusion criteria. Tenderers are requested to adress the above-mentioned criteria in the the description of the respective reference project if these are considered to be met by the tender. EIT RawMaterials reserves the right to contact former clients to verify the given information. Declarations must be made by using the form "Declaration of Eligibility"
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Minimum annual headcount
Declaration showing the tenderer's average annual number of permanent employees over the last three completed fiscal years before the deadline for submission of tenders. Declarations must be made by using the form "Declaration of Eligibility"
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Staff qualificationsExperience of Proposed Team Members: Each team member proposed by the tenderer for the roles listed in Section 6.4.2 of the Invitation to Tender must have at least 3 years of relevant professional experience in their respective field (minimum requirements). - … read in fullcollapse
Experience of Proposed Team Members: Each team member proposed by the tenderer for the roles listed in Section 6.4.2 of the Invitation to Tender must have at least 3 years of relevant professional experience in their respective field (minimum requirements). - Key Account Manager - lead point of contact - Group Account Director or equivalent - Communication and Brand Strategist(senior) - Art director - Video Producer/Editor - Copywriter - Graphic Designer - Digital Performance Marketing specialist - Social Media Manager
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Share of subcontractors
Tenderers have to declare which parts of the contract the tenderer intends to subcontract, where such a declaration is already possible.
When this buyer has awarded in this sector, usually about 3 bids came in. A normal field for this market. (Based on 16 completed awards — not a statement about this procedure.)
This procedure allows 33 days between publication and deadline — typical in this country is 32 (median of 20,496 procedures). A normal window for this market.
The deadline falls on a Monday — your last full working day is the Friday before. Have evidence and guarantees together by Thursday.
In Germany · Business services, 349 contracts went to foreign companies over the last 3 years (of 29,674 recorded awards) — mostly from Belgium, Italy, United Kingdom.
Submission language: English.
Measured from linked award data; foreign winners bidding through a local subsidiary count as domestic — the true share is higher.
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