Purchase of telemetry data for a period of 13 months
Zakup danych telemetrycznych w terminie 13 miesięcy
Poland · Warszawa · how to bid here →
Your path to submission
- Deadline: 29 October at 10:00 — 25 days left.
- The submission point is stated in the notice (link on the right).
- Offer and evidence in: POL.
- Collect your evidence — the eligibility requirements are listed above; for many of them the analysis explains how to obtain them.
Clement What the numbers say about this buyer
- In this sector the buyer awards roughly every 2 months (52 awards, most recently October 2026) — the next award is due around December 2026 by that rhythm. The last award went to AGB Nielsen Media Research Sp. z o. o..n = 52
- 49% of this buyer's awards went to companies that had already won here before (479 awards since 2021, spread over 244 companies). That is well above the sector norm (35%) — newcomers have a harder time here than elsewhere.n = 479 awards since 2021
- The median procedure drew 2 bids (124 procedures with a bid count); 41% ended with a single bidder. Sector: median 4 bids.n = 124
- The award came in at a median 104% of the estimated value (51 awards with both estimate and value) — pricing at the estimate is usually too low here. Sector: 94%.n = 51
- 93% of the bids received came from small and medium-sized enterprises (24 procedures with a bid mix). Sector: 74%.n = 24
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 04/10/2026.
Foreign bidders
In Poland · Business services, 87 contracts went to foreign companies over the last 3 years (of 27,241 recorded awards) — mostly from Germany, France, United Kingdom.
Submission language: POL.
Typical field: median 1 (from 26 awards).
What the buyer is looking for
The subject of the contract is: 1 making available databases from the continuous measurement of television audiences carried out throughout the Republic of Poland, on a panel representative of the socio-demographic characteristics of households with television sets (‘viewing at home’) and a panel of individuals for watching television in situations outside the home (‘viewing outside the home’); 2 making available databases on the measurement of TV audiences which are a measure of actual (actual) television viewing by members of households with a TV receiver in the Republic of Poland, and in the scope of data obtained by the Contractor, taking into account the reduction in the audience of linear advertising as a result of splitting the signal of programs in order to use advertising in DAI technology; 3 making available databases on minute viewership measurement of video content delivered…
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… to households in the Republic of Poland in the form of streaming via broadband Internet access at the level of brands/players and at the level of ownership groups; 4 providing multi-module software necessary to use the databases referred to in points 1-3 above – hereinafter: "Software" giving access to the following data: 4.1 results of in-house audience surveys, 4.2 results of out-of-home audience surveys, 4.3 mergers of results of in-house and out-of-home audience surveys, at positions indicated by the Employer. The description of the subject-matter of the contract and the manner of its performance is contained in the draft provisions of the contract constituting Annex 2 to the FTZ.
Selection criteria — in the procurement documents
The buyer states in the notice that the selection criteria are in the procurement documents (link on the right), not in the EU form. The document analysis below extracts them from there — bid and evidence in Polish.
Contract
Who has won here before
| Company | Awards | Period |
|---|---|---|
| Studiotech Poland Sp. z o.o. | 35 | 2021–2026 |
| 4Visions Spółka z ograniczoną odpowiedzialnością Sp. k. | 13 | 2021–2026 |
| GEMIUS S.A. | 12 | 2021–2026 |
| Integrated Solutions Sp. z o.o. | 11 | 2021–2026 |
| ADTV Sp. z o.o. | 10 | 2022–2025 |
How often this buyer tenders this
Who knows the rhythm prepares instead of reacting.
How to bid
Guide: how to apply on e-Zamówienia (Polen) → Registration, signature, fees — from the operator's bidder manual.