Multi-annual price schedule contract for the implementation and execution of cross-media advertising campaigns through a full-service advertising agency for the benefit of Defence
Marché pluriannuel à bordereau de prix pour la réalisation et l’exécution de campagnes publicitaires cross-média par l’intermédiaire d’une agence publicitaire full service au profit de la Défense
Belgium · Evere · how to bid here →
Your path to submission
- Deadline: 9 October at 12:50 — 6 days left.
- The submission point is stated in the notice (link on the right).
- Offer and evidence in: NLD, FRA.
- Collect your evidence — the eligibility requirements are listed above; for many of them the analysis explains how to obtain them.
Clement What the numbers say about this buyer
- In this sector the buyer awards roughly every 4 months (8 awards, most recently September 2025) — by that rhythm the next award was due around January 2026. The last award went to OSAC (Organisme pour la sécurité de l'aviation civile).n = 8
- The median procedure drew 2 bids (219 procedures with a bid count); 31% ended with a single bidder. Sector: median 5 bids.n = 219
- 9% of this buyer's awards went to companies that had already won here before (346 awards since 2024, spread over 312 companies). 91% went to new names.n = 346 awards since 2024
- The award came in at a median 90% of the estimated value (24 awards with both estimate and value) — pricing at the estimate is usually too high here. Sector: 89%.n = 24
- 32% of awards went to companies from abroad (346 awards with a known winner country). Sector average: 29%.n = 346
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 29/09/2026.
Foreign bidders
In Belgium · Business services, 721 contracts went to foreign companies over the last 3 years (of 3,078 recorded awards) — mostly from France, Germany, Italy.
Typical field: median 3 (from 6 awards).
What the buyer is looking for
Marché pluriannuel à bordereau de prix pour la réalisation et l’exécution de campagnes publicitaires cross-média par l’intermédiaire d’une agence publicitaire full service au profit de la Défense
Selection criteria — in the procurement documents
The buyer states in the notice that the selection criteria are in the procurement documents (link on the right), not in the EU form. The document analysis below extracts them from there — bid and evidence in Dutch, French.
Contract
Who has won here before
| Company | Awards | Period |
|---|---|---|
| AXIAL BELGIUM | 4 | 2024–2025 |
| Autographe | 3 | 2025 |
| SEYNTEX | 3 | 2026 |
| VWR International | 2 | 2025 |
| Onstream Pipeline Solutions BV | 2 | 2025–2026 |
How often this buyer tenders this
Who knows the rhythm prepares instead of reacting.