Udbud af medieydelser
Denmark · Ballerup · how to bid here →
Your path to submission
- Deadline: 2 November at 12:00 — 30 days left.
- The submission point is stated in the notice (link on the right).
- Offer and evidence in: DAN.
- Collect your evidence — use the eligibility analysis above: it lists the requirements and, for known certificates, how to get them.
Clement What the numbers say about this buyer
- In this sector the buyer awards roughly every 7 months (4 awards, most recently July 2026) — the next award is due around February 2027 by that rhythm. The last award went to The Boston Consulting Group Nordic AB.n = 4
- The median procedure drew just one bid (125 procedures with a bid count); 51% ended with a single bidder. Sector: median 5 bids.n = 125
- 29% of awards went to companies from abroad (147 awards with a known winner country). Sector average: 9%.n = 147
- 11% of this buyer's awards went to companies that had already won here before (147 awards since 2017, spread over 76 companies). 89% went to new names.n = 147 awards since 2017
- 16% of the bids received came from other countries (52 procedures with a bid mix) — all bidders, not just the winners. Sector: 0%.n = 52
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 02/10/2026.
Foreign bidders
In Denmark · Business services, 41 contracts went to foreign companies over the last 3 years (of 492 recorded awards) — mostly from Germany, Italy, Ireland.
Submission language: DAN.
Typical field: median 5 (from 4 awards).
What the buyer is looking for
The Danish Ministry of Defence’s Material and Procurement Agency (FMI) offers a 2-year framework agreement on media services. The agreement provides for the possibility of extension for up to 2 years. The agreement will be entered into by the FMI, but all units under the Ministry of Defence, including all divisions of the Danish Defence under the command of the Chief of Defence, as well as the Danish Emergency Management Agency, are, however, entitled to use the agreement for procurement on the terms and conditions of the agreement. The primary users are expected to be Personnel Command as well as Home Guard Command. That framework agreement on media services contains certain interfaces with the FMI framework agreement on advertising services, so that the cooperation between the suppliers under the two agreements is of great importance in order to maximise the impact of the buyer’s…
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… marketing efforts. In the event of an overlap in the services to be provided under the two framework agreements, FMI will purchase the services under the framework agreement on advertising services. However, the buyer has the right to purchase similar services from other suppliers. - The agreement concerns media services that will support the attraction task in connection with the recruitment to the Buyer as well as the Buyer’s other needs for media advice or media mediation. The agreement will thus be used for strategic media planning, development and execution of media plans, as well as the purchase of media space at reasonable prices within most media groups – both online and offline. Below, Buyer needs advice within SEM and SEO. The agreement also includes the evaluation and impact measurement of exposures. Buyer is a politically managed organisation dealing with politically potentially sensitive issues. This places demands on suppliers and partners in terms of their ability to manoeuvre at the intersection of political governance and optimal solution of the attraction task. - The agreement concerns media services and includes, among other things: Services of a strategic nature, including advice on and development of the overall, unifying media strategy for media purchases, including in relation to goals and target groups, platform and channel selection and evaluation, as well as clarification of goals and milestones in the short and longer term with the involvement of target group surveys, analyses, etc. Services of a tactical nature, including media dissemination, media research, audience and market involvement, and media planning. Services of an operational nature, including negotiations with media providers on prices, discounts, placements, etc., as well as booking and posting of materials on media platforms. Services of an operational nature also include carrying out supportive monitoring of prices, discounts, etc. in the market. The media procurement itself and the distribution of media material are to be regarded as services at the operational level. The Supplier must, across the three levels, carry out project management, including ongoing contact with and cooperation with the Buyer in connection with the development and execution of media strategy. The framework agreement contains a fee model consisting of 3 elements: Campaign-based percentage remuneration, hourly-based fees and external special services. The fee model includes price guarantees on media prices. This is followed up by comparing the actual media purchase prices with the guaranteed media prices. In the event of deviations from the guaranteed media prices, a fine shall be imposed on the supplier. For details on the fee model, see Annex 8, Annex 2.1.1 and Annex 2.1.2. - See the Requirements Specification (Annex 1) of the Framework Agreement for more information.
What you must prove — eligibility criteria
Soliditetsgraden (beregnet ved at dividere ansøgers egenkapital med ansøgers samlede aktiver (egenkapital/samlede aktiver x 100) ved udgangen af det seneste disponible regnskabsår. Ansøger skal have en soliditetsgrad på mindst 10 procent i det seneste disponib… ▸▾
I ESPD’et skal angives en liste over de betydeligste sammenlignelige leverancer (referencer) udført før udløbet af ansøgningsfristen. Såfremt tekstfeltet i ESPD ikke kan omfatte den fulde beskrivelse af referencen, er det tilladt for ansøger at vedlægge den re… ▸▾
Contract
Who has won here before
| Company | Awards | Period |
|---|---|---|
| Fayard A/S | 3 | 2023–2026 |
| Precision Technic Defence A/S | 3 | 2025–2026 |
| Karstensens Skibsværft A/S | 3 | 2023–2026 |
| BAE Systems Hägglunds Ab | 3 | 2022–2025 |
| Orskov Yard A/S | 2 | 2023–2024 |
How often this buyer tenders this
Who knows the rhythm prepares instead of reacting.