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Friedrich & ClementBETA

2026-90 Kommunikationsinitiative

Germany · Hamburg · how to bid here

Your path to submission

  1. Deadline: 19 October at 00:00 — 30 days left.
  2. The submission point is stated in the notice (link on the right).
  3. Collect your evidence — the eligibility requirements are listed above; for many of them the analysis explains how to obtain them.
Compiled automatically from notice and documents — no guarantee; the procedure's wording is binding.

Clement What the numbers say about this buyer

  • In this sector the buyer awards roughly every 8 months (20 awards, most recently April 2026) — the next award is due around December 2026 by that rhythm. The last award went to Eichinger Sicherheit und Service GmbH.n = 20
  • The median procedure drew 2 bids (183 procedures with a bid count); 41% ended with a single bidder. Sector: median 4 bids.n = 183
  • 48% of this buyer's awards went to companies that had already won here before (212 awards since 2018, spread over 109 companies). 52% went to new names.n = 212 awards since 2018
  • The award came in at a median 92% of the estimated value (12 awards with both estimate and value) — pricing at the estimate is usually too high here. Sector: 79%.n = 12
  • 0% of the bids received came from other countries (7 procedures with a bid mix) — all bidders, not just the winners. Sector: 9%.n = 7

From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 14/09/2026.

Clement
When comparable contracts were last awarded here, usually just a single offer was on the table — a solid bid has real chances.
References and certificates from your home country count fully across the EU — that is what European procurement law is for.

Foreign bidders

In Germany · Business services, 341 contracts went to foreign companies over the last 3 years (of 29,086 recorded awards) — mostly from Belgium, Italy, United Kingdom.

Typical field: median 1 (from 27 awards).

Measured from linked award data; foreign winners bidding through a local subsidiary count as domestic — the true share is higher.

What the buyer is looking for

The summary in English is being prepared. The official description below is in the original language (DE).

Show original description (DE)

Gegenstand der zu erbringenden Leistungen ist die Konzeption, Umsetzung und Durchführung einer online-basierten Anzeigeninitiative für die BGW über eine Laufzeit von 12 Monaten. Die Leistungen umfassen insbesondere die Entwicklung der Kampagnenkonzeption, die Konzeption und Erstellung der erforderlichen digitalen Werbemittel, die Planung und Durchführung einer Anzeigenschaltung sowie die fortlaufende Steuerung, Optimierung und Auswertung der Anzeigeninitiative. Weitere Informationen entnehmen Sie bitte der Leistungsbeschreibung und den weiteren Vergabeunterlagen.

Description as published (DE).

Contract

BuyerBerufsgenossenschaft für Gesundheitsdienst und Wohlfahrtspflege (BGW)
TypeServices
Estimated valuevalue not published
Published18 September 2026
CategoryBusiness services · CPV 79000000

Who has won here before

CompanyAwardsPeriod
Ergotrading GmbH · Haselau92020–2025
Hays AG · Mannheim62020–2025
ISO Software Systeme GmbH · Nürnberg62020–2026
Bechtle GmbH52014–2020
DWMS New Business GmbH52017–2024
From 13.7M documented awards · regular winners know this buyer's requirements — that is your competition.

How often this buyer tenders this

20195
20208
202110
20229
20236
20245
202517
202619

Who knows the rhythm prepares instead of reacting.

·
days until the deadlineMonday 19 October at 00:00

How to bid

Read the full noticeOriginal + documents
Goes directly to this tender on TED — Tenders Electronic Daily. The full specification and all annexes are there.
Friedrich finds tenders like this for you — every morning at 7:30, and he learns from your feedback.
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