Public Procurement for Social Media Content Production and Content Marketing Services
Sosiaalisen median sisällöntuotanto- ja sisältömarkkinointipalveluiden kilpailutus
Finland · HELSINKI · how to bid here →
Your path to submission
- Deadline: 15 October at 10:00 — 12 days left.
- The submission point is stated in the notice (link on the right).
- Offer and evidence in: FIN.
- Collect your evidence — the eligibility requirements are listed above; for many of them the analysis explains how to obtain them.
Clement What the numbers say about this buyer
- In this sector the buyer awards roughly every 2 months (43 awards, most recently May 2026) — by that rhythm the next award was due around July 2026. The last award went to Saunaholm Oy.n = 43
- 14% of this buyer's awards went to companies that had already won here before (51 awards since 2025, spread over 43 companies). That is well below the sector norm (32%) — this buyer switches suppliers more often than others.n = 51 awards since 2025
- The median procedure drew 8 bids (51 procedures with a bid count); 4% ended with a single bidder. Sector: median 5 bids.n = 51
- Not one of the 51 awards with a known winner country has gone to a foreign company so far. Sector average: 1%.n = 51
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 27/09/2026.
Foreign bidders
In Finland · Business services, 34 contracts went to foreign companies over the last 3 years (of 4,249 recorded awards) — mostly from Germany, Spain, Sweden.
Typical field: median 9 (from 43 awards).
What the buyer is looking for
The subject of the procurement is services related to the strategic and tactical planning of social media, content production and real-time event communication and on-call services in social media channels of the Helsinki Events Foundation (hereinafter the Subscriber). The purpose of the procurement is to find partners who are able to take full control of the social media marketing and communications of the subscriber's various major events (such as Tuomaan Markkinat, Lux Helsinki and Helsinki Festival). The partner is required to have the ability to create audience-enhancing social media concepts, a strong visual and video production routine, and the ability to operate operationally and convincingly in intense field conditions during events. The content of the service to be procured, key areas, general and qualitative requirements as well as the promotion of work and quality control are described in Appendix 1.
Selection criteria — in the procurement documents
The buyer states in the notice that the selection criteria are in the procurement documents (link on the right), not in the EU form. The document analysis below extracts them from there — bid and evidence in Finnish.
Contract
Who has won here before
| Company | Awards | Period |
|---|---|---|
| Lentävä Mökki Oy | 3 | 2025 |
| rajupaja oy | 3 | 2025 |
| L&T Ympäristöpalvelut Oy | 2 | 2025–2026 |
| Tivoli Sariola Oy | 2 | 2026 |
| Saunaholm Oy | 2 | 2026 |
How often this buyer tenders this
Who knows the rhythm prepares instead of reacting.