Labour Market Communication and Media Services
Arbeidsmarktcommunicatie en Mediadiensten
Netherlands · 's-Gravenhage · how to bid here →
Your path to submission
- Deadline: 12 October at 08:00 — 8 days left.
- The submission point is stated in the notice (link on the right).
- Offer and evidence in: NLD, NLD.
- Collect your evidence — the eligibility requirements are listed above; for many of them the analysis explains how to obtain them.
Clement What the numbers say about this buyer
- In this sector the buyer awards roughly every 3 months (32 awards, most recently August 2026) — the next award is due around October 2026 by that rhythm. The last award went to Global Talk.n = 32
- 14% of this buyer's awards went to companies that had already won here before (385 awards since 2015, spread over 196 companies). That is well below the sector norm (28%) — this buyer switches suppliers more often than others.n = 385 awards since 2015
- The award came in at a median 65% of the estimated value (11 awards with both estimate and value) — pricing at the estimate is usually too high here. Sector: 84%.n = 11
- 15% of awards went to companies from abroad (385 awards with a known winner country). Sector average: 4%.n = 385
- The median procedure drew 4 bids (314 procedures with a bid count); 22% ended with a single bidder. Sector: median 4 bids.n = 314
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 04/10/2026.
Foreign bidders
In Netherlands · Business services, 192 contracts went to foreign companies over the last 3 years (of 6,493 recorded awards) — mostly from France, Germany, United Kingdom.
Submission language: NLD.
Typical field: median 5 (from 24 awards).
What the buyer is looking for
The Assignment includes services in the field of labour market communication, employer branding, media strategy, media planning, media procurement and media administration (including management) for paid media. Contractor carries out this work for (labour market) campaigns and loose placements of the Police. The media placements mainly take place in Dutch media, but the Police also need placements in foreign media (mainly within Europe) with regard to investigative communication. The aim of labour market communication is to position the Police as an attractive employer and trainer for the recruitment of sufficient agents, operational functions and various other (specialist) police functions. To achieve this, the Police, together with the Contractor, develops recruitment campaigns for labour market communication, among other things. In order to have these campaigns land at the right time…
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… with the right target groups, the Contractor for labour market communication works intensively with the Contractor for media services. The media agency advises on the media to be used, has knowledge of media behaviour of various target groups, monitors the performance of the campaign statements used and coordinates this with the Police or with the labour market communication agency in order to optimize the campaigns.
Selection criteria — in the procurement documents
The buyer states in the notice that the selection criteria are in the procurement documents (link on the right), not in the EU form. The document analysis below extracts them from there — bid and evidence in Dutch.
Contract
Who has won here before
| Company | Awards | Period |
|---|---|---|
| Bochane Groep B.V. | 9 | 2024–2026 |
| Van Mossel Automotive Group B.V. | 7 | 2023–2026 |
| Broekhuis Dealer Holding B.V. | 7 | 2024–2026 |
| Emil Frey Nederland N.V. | 5 | 2023–2025 |
| Pon's Automobielhandel B.V. | 5 | 2024–2026 |
How often this buyer tenders this
Who knows the rhythm prepares instead of reacting.