Procurement of marketing communication services

… Sub-topic 5: Digital marketing The subscriber has no quantity purchase obligation. The procurement volumes presented in the documents are estimates and are not binding on the subscriber. The municipality of Tuusula does not commit to certain procurement volumes during the contract period., Sub-area 1: Strategic communications and marketing communications service means the strategic support of communications and marketing communications, taking into account the organization's strategy and existing brand and other guidelines. Strategic communications and marketing communications support refers, for example, to brand development, the conceptual and overall planning of marketing communications, the planning of marketing communications campaigns, and the production of content related to the planned entity. Please note: In addition to the strategic level work, the partner can provide content related to the planned entity. Examples: Developing core brand and brand messages, creating a sub-brand, drafting a marketing communication concept, drafting a marketing communication plan, crisis communication and reputation management, management training and consulting. Order volume and size: Varies, 1-2 assignments per year (existing assignments: Focus area brand, employer branding, recruitment marketing development). Estimated number of items: 1-2 projects per year. Estimate of the euro: EUR 10 000 to EUR 30 000 per year, Sub-topic 2: The service covers the design and implementation of the visual materials specified by the client in different channels and includes, among other things, layout, image processing and graphic elements. The work covers the support of ideation or ideation, sketching and preparation of final file formats and the delivery of materials in accordance with the brand frameworks given to the municipality. Examples: The layout of the resident magazine and its appendix, the sketching and layout of digital advertisements, the visualisation of PowerPoint presentations, the creation of infographics, the layout of newspaper advertisements, the visualisation and layout of documents, etc. Order volume and size: Varying, e.g. a resident magazine (approximately 24 pages + an annex of approximately 20 pages) is published 3-4 times a year. Digital ads are needed almost weekly, PowerPoint presentations, infographics, magazine ads, and other layouts occasionally. Estimated number of items: 5-10 jobs of different sizes per month, weekly need. Estimate of the euro: EUR 25 000 to EUR 30 000 per year. Please note: All necessary materials shall be provided in accessible formats., Sub-topic 3: Photography The photographic service covers the design of photographs based on the ideas given or a ready-made concept, sometimes the acquisition of photographic models (amateurs), the actual photography, and the post-processing and delivery of images for the needs of the municipality. Sometimes ordered together with video recording. Videos and photographs can be taken on the same subject/item/situation. Examples: Portraits of people, taking brand photos of the agreed situation. Order volume and size: Pot pictures 1-3 times a year at a time from one or two they