ROMI (Return on marketing Investment) tool
Finland · Veikkaus · how to bid here →
Your path to submission
- Deadline: 15 October at 15:00 — 26 days left.
- You submit on Hilma — not here and not by e-mail. ↗
- Offer and evidence in: ENG.
- Collect your evidence — the eligibility requirements are listed above; for many of them the analysis explains how to obtain them.
Clement What the numbers say about this buyer
- In this sector the buyer awards roughly every 2 months (104 awards, most recently September 2026) — the next award is due around November 2026 by that rhythm. The last award went to Dustin Finland Oy.n = 104
- The median procedure drew 2 bids (269 procedures with a bid count); 39% ended with a single bidder. Sector: median 4 bids.n = 269
- 23% of this buyer's awards went to companies that had already won here before (482 awards since 2017, spread over 230 companies). 77% went to new names.n = 482 awards since 2017
- The award came in at a median 69% of the estimated value (5 awards with both estimate and value) — pricing at the estimate is usually too high here. Sector: 81%.n = 5
- 11% of awards went to companies from abroad (482 awards with a known winner country). Sector average: 1%.n = 482
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 13/09/2026.
Foreign bidders
In Finland · IT services, 45 contracts went to foreign companies over the last 3 years (of 4,698 recorded awards) — mostly from France, United States, Germany.
Typical field: median 4 (from 66 awards).
What the buyer is looking for
The summary in English is being prepared. The official description below is in the original language (DE).
Show original description (DE)
ROMI (Return on marketing Investment) tool The object of the procurement is Return On Marketing Investments (ROMI) tool and Marketing Performance Measurement as a SaaS solution. Purpose of the tool is to analyze and optimize marketing strategies and actions. Veikkaus is looking for a ROMI modelling software, which can model, how the marketing investments on offline and online marketing channels affects gaming revenue, and based on the modelling can forecast the optimal allocation to different marketing channels. Additionally, Veikkaus is looking for tool for marketing performance measurement. This means short term marketing campaign analysis and ability to react and optimize campaigns on short term (weekly – monthly level). The modelling software should be offered as SaaS. The procurement also covers support and expert services associated with the solution.,
Selection criteria — in the procurement documents
The buyer states in the notice that the selection criteria are in the procurement documents (link on the right), not in the EU form. The document analysis below extracts them from there — bid and evidence in English.
Contract
Who has won here before
| Company | Awards | Period |
|---|---|---|
| K Auto Oy | 14 | 2026 |
| Deloitte Consulting Oy | 10 | 2022–2025 |
| Autokeskus Oy | 8 | 2026 |
| Fennica Gaming Oy | 6 | 2025 |
| DNA Oyj · HELSINGFORS | 5 | 2022–2026 |
How often this buyer tenders this
Who knows the rhythm prepares instead of reacting.