Digital Advent Calendar 2026
Germany · how to bid here →
Your path to submission
- Deadline: 25 September at 08:00 — 13 days left.
- You submit on e-Vergabe des Bundes — not here and not by e-mail. ↗
- Collect your evidence — the eligibility requirements are listed above; for many of them the analysis explains how to obtain them.
Clement What the numbers say about this buyer
- 40% of this buyer's awards went to companies that had already won here before (49 awards since 2018, spread over 30 companies). 60% went to new names.n = 49 awards since 2018
- The median procedure drew 2 bids (33 procedures with a bid count); 48% ended with a single bidder. Country: median 2.5 bids.n = 33
- 6% of awards went to companies from abroad (49 awards with a known winner country). National average: 1%.n = 49
- From notice to award takes a median 79 days here (14 procedures). Country: 79 days.n = 14
From this buyer's documented awards; comparison values from the same sector and country. Not a forecast, not legal advice. As of 08/09/2026.
Foreign bidders
In Germany, 5,735 contracts went to foreign companies over the last 3 years (of 705,081 recorded awards) — mostly from Austria, Poland, Italy.
What the buyer is looking for
The German National Tourist Offices in the USA, Spain, France and Denmark would like to jointly develop a digital advent calendar for this year's Christmas market campaign. - The central component is a landing page with interactive doors that offer new content such as images, videos or competitions every day. Development of a landing page for the digital Advent calendar and accompanying measures (in four languages: Spanish, English, French and Danish) - Design of the landing page and all other assets (for banner advertising and social media) in the GNTB corporate design - Integration of interactive and multimedia elements (e.g. images, videos, competitions, animations). - Creation and adaptation of texts, images, videos and, where applicable, interactive modules for the doors. CPV-Codes Hauptteil (1): Werbe- und Marketingdienstleistungen (79340000-9) Ort der Leistungserbringung Digital…
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… campaign: Denmark, USA, France and Spain Zulassung von Nebenangeboten Nein 10. Wesentliche Zahlungsbedingungen Abschlags- und Schlusszahlungen im Rahmen der Vergabe- und Vertragsordnung für Leistungen Teil B (VOL/B) 11. Unterlagen und Anforderungen zur Beurteilung der Eignung des Bewerbers und des Nichtvorliegens von Ausschlussgründen - Details of Candidates corresponding to Form 1 "Details of Candidate " together with all information requested therein (indicated separately for each member of Bidders Association, where applicable); References, assessment documents The following qualification criteria must be met by providing reference examples and proof of suitability. - Proven experience in developing a dedicated landing page for the Digital Advent Calendar, including technical setup and integration of accompanying digital marketing measures. - Strong expertise in the conception, design, and production of programmatic display banners. - Ability to manage language localization and cultural adaptation for the four target
Contract
Who has won here before
| Company | Awards | Period |
|---|---|---|
| M.A.D. Public Relations GmbH · Düsseldorf | 4 | 2015–2022 |
| Mindshare GmbH | 4 | 2020–2022 |
| Florian Trykowski · Möhrendorf | 3 | 2022–2023 |
| markenzeichen GmbH · Frankfurt am Main | 3 | 2021–2026 |
| Conde Nast · New York | 3 | 2021 |
How to bid
Guide: how to apply on e-Vergabe des Bundes (evergabe-online.de) → Registration, signature, fees — from the operator's bidder manual.